As Founder of The Futureproof Advisory, Global Director of Digital Partnerships & Data at Women in AI, and author of Futureproof Your Workforce, I help leaders across the GCC turn disruption into direction — transforming AI integration, capability building, and nationalisation into powerful value-creation strategies.

My background in digital transformation and HR gives me a rare dual-lens perspective that bridges systems and people, policy and execution. I support leaders in developing measurable workforce transformation roadmaps that create lasting competitive edge.

At The Futureproof Advisory, I lead a collective of global authorities who help leaders transform today’s turbulence into tomorrow’s sustained relevance. Our engagements are time-bound, outcome-driven, and designed to leave organisations stronger and future-ready.

I believe transformation isn’t about replacing people with technology, it’s about unleashing human potential to shape what’s next. If you're ready to build a workforce that doesn’t just adapt but defines the future, I’d be honoured to partner with you.