We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you.
Dua delivers a compelling and practical roadmap that enables leaders to future-proof their organization and embrace digital transformation in the age of Al.
Don Tapscott
New York Times bestselling author of The Digital Economy and a Thinkers50 Hall of Fame
Dua’s book is an essential roadmap for leaders navigating digital transformation and workforce development.
Saqr Eraiqat
Secretary General, Dubai Digital Assets Association
In most organisations, digital transformation fails at the last mile, where teams meet the customer. What Dua offers is rare: a framework that bridges boardroom ambition with frontline execution. For leaders in service and support roles, this book is a must.
Ahmed Al Zarooni
C-Suite Executive, Author and Customer Experience Leader
Download two free chapters
Complete the form and download your free sample
About the book
Futureproof Your Workforce is a strategic guide for leaders shaping the future of work across the GCC
Written for decision-makers in government and enterprise, the book offers practical, regionally relevant frameworks for aligning nationalisation goals, digital disruption, and human capital development.
Whether you're guiding policy at the national level or driving transformation within an organisation, this book equips you to lead with clarity, action, and long-term vision.
Author bio
Dua Al Toobi is a strategist, advisor, and speaker known for aligning human capital with digital transformation across the GCC.
As the founder of The Futureproof Advisory, she has led large-scale transformation across banking and government sectors. She holds an Executive Master in Digital Transformation and is currently pursuing a Doctorate focused on human connection in the age of AI.
What you'll learn
How to build nationalisation strategies that go beyond quotas and deliver real capability
Frameworks to align workforce planning with digital transformation goals
The role of human–machine collaboration in future-ready organisations
Navigating organisational change with strategic empathy
Practical tools for skills mapping, reskilling, and capability building
Leadership lessons for building inclusive, agile institutions
A practical playbook for leaders navigating transformation — where national ambition meets people-first execution.
